July 23-24, 2025
Education Day: July 22
McCormick Place, West Building, Hall F2

Mid-year lead generation to reJuvenate your sales for the rest of the year

Why Should You Exhibit?

Drive Q3 & Q4 sales to ensure you hit your end-of-year goals. Get your products positioned for back-to-school and holiday sales, and capture immediate end-of-summer opportunities.

Replenish your leads mid-year with new connections. Meet with a 90% unique audience that has waited to attend this one and only show – the last large-scale promo event of 2025.

Go into the second half of the year with your brand on top. Over 60% of 2025 business will happen after the show's opening day. Make sure you close those sales before your competition can.

2024 Audience Snapshot:

  • The Midwest represented almost $4 billion in sales.
  • Nearly 3,500 excited distributors attended Chicago in 2024.
  • 8:1 distributor/supplier ratio offers the opportunity for longer, more in-depth conversations.
  • 85% of attendees are decision-makers.
  • 40% of 2024 attendees were first-time ASI Show® attendees.
  • 90% of attending distributors don't attend other shows.

Why They Attend

98%

said the 2024 show was critical for product and supplier sourcing.

91%

were more likely to present products they discovered to customers.

99%

found products and services to meet their clients' immediate needs.

Rave Reviews

Booth Options and Floorplan

Choose a booth:

Click each image for a closer look.

Island

Square or rectangle, offering multiple entry points and a high-impact brand experience.

Cross Aisle

Engage them from both sides of the aisle as they walk through your booth.

Corner Booth

Take advantage of cross-pattern traffic and secure space at the beginning or end of an aisle.

Inline

10’ x 10’, 10’ x 20’, 10’ x 30’, 10’ x 40’ and more can offer you the exact space you need.

Promote Your Appearance

ASI Show offers a menu of proven marketing opportunities to help maximize your exhibiting investment. Create a plan that will increase your brand awareness and drive booth visits and lead acquisition!