July 24-25, 2024
Education Day: July 23
McCormick Place, West Building, Hall F2

Mid-year lead generation to reJuvenate your sales for the rest of the year

Why Should You Exhibit?

Drive your Q3 & Q4 sales to ensure you hit your end-of-year sales goal. Get your products positioned for back-to-school and holiday sales, and capture immediate end-of-summer opportunities.

Replenish your leads mid-year with new connections. Continue your brand statement of strength tour at the last large-scale show in 2024. Meet with a 90% unique audience that has waited to attend this one and only industry show.

Go into the second half of the year with your brand on top. Over 60% of 2024 business will happen after the show's opening day. Make sure you close those sales before your competition can.

2023 Audience Snapshot:

  • The Midwest represented almost $4 billion in sales in 2022.
  • Close to 3,500 excited distributors attended Chicago in 2023.
  • 8:1 distributor/supplier ratio offers the opportunity for longer, more in-depth conversations.
  • 85% of attendees are decision-makers.
  • 40% of 2023 attendees were first-time ASI Show® attendees.
  • 2023 average lead acquisition cost is under $19. Make one a loyal customer and offset your exhibiting costs.

Why They Attend


said the 2023 show was critical for product and supplier sourcing.


were more likely to present products they discovered to customers.


found products and services to meet their clients' immediate needs.

Rave Reviews

Booth Options and Floorplan

Choose a booth:

Click each image for a closer look.


Square or rectangle, offering multiple entry points and a high-impact brand experience.

Cross Aisle

Engage them from both sides of the aisle as they walk through your booth.

Corner Booth

Take advantage of cross-pattern traffic and secure space at the beginning or end of an aisle.


10’ x 10’, 10’ x 20’, 10’ x 30’, 10’ x 40’ and more can offer you the exact space you need.

Promote your appearance.

ASI Show offers a menu of proven marketing opportunities to help maximize your exhibiting investment. Create a plan that will increase your brand awareness and drive booth visits and lead acquisition!